Before we start:
On Wednesday the 1st of May, I’m launching my biggest giveaway to date.
It’s been 2 months since my last one and I’m fucken PUMPED.
With the halfway mark of 2024 approaching, this might be exactly what you need to finally escape $0 hell.
Look out on May 1st.
Aaaanyways…
With the month of April coming to an end,
(A beautiful end here in Germany - sunny, warm, happy)
I thought I’d share some of my “April lessons” with you.
April has been crazy.
It’s been incredibly fulfilling and I feel nothing but blessed.
The months leading up to this, however, were everything but a walk in the park.
I had multiple burnouts and lost hope multiple times.
Let me share some of the lessons that helped me escape:
Lesson #1: Followers are irrelevant (for the most part)
This month I gained like 250 followers.
Which is nothing for me.
X growth has been slower than ever, but guess what hasn’t?
Bank account growth.
Once I stopped focusing on followers I finally had the brainspace to make some damn money.
However, there is a caveat.
I can only have this “fuck follower count” mentality because I have a decently sized following already.
I already have the leverage.
If you’re currently at 2 followers you can’t say “fuck followers.”
Build your audience first, and sell along the way.
Lesson #2: Working more isn’t the solution
One thing I learned in April is that quality is more important than quantity.
When I was still pulling my 10h+ days I had an insane output.
But the quality was horrendous.
This month I was FORCED to work less because of university starting again.
And boy, things got so much better.
At first, I was anxious that I couldn’t get as much done anymore.
But actually, I got MORE done.
AND the quality improved.
The reason?
I gave my mind time to rest/think about other things.
If business is all you think about, you might be doing yourself a disservice.
Once I started feeding my brain with novel impulses (like meeting new people or going out more) my quality of content skyrocketed.
And so did my bank account.
Lesson #3: The first $ changes everything
I made my first $ from this business in February.
But it was a one-off $149 coaching call.
I didn’t feel accomplished.
This month, however, I finally struck gold.
I started signing high-ticket clients.
People say money can’t buy happiness, but it can buy peace of mind.
That’s for sure.
I don’t have to desperately chase after clients anymore.
(Which is what I used to do.)
I can now approach my work from a place of abundance and passion.
Rather than insufficiency and lack.
Lesson #4: You need to enjoy your work. Period.
Imagine standing in front of a concrete wall.
5 meters thick.
And now, for 10h+ every day, you bang your head against it with full force.
That’s what work felt like to me in February.
In March and April, I made the unconventional move to not write when I didn’t feel like it.
If I wasn’t in the mood, I’d just do something else.
I didn’t force myself to be creative (which btw is impossible).
Combine that with me doing things outside of my business, I started enjoying work again.
I haven’t talked about this much:
But in February I hated my life.
I was trying and trying, pushing against the resistance, isolating myself, and living a shitty fucking existence that consisted solely of work.
Guess how much progress I made?
None.
This advice might not be for everyone…
But if you’re anything like me, you are SO MUCH better off focusing on your mental health rather than your business.
Not only because your business will do better…
But because YOU will do better.
And one thing that you can NEVER regain (unlike money) is time.
Do you really want to spend it grinding 24/7 (while making no progress)?
I don’t.
And I realized in April that there are things more important than business and work.
So much more important.
And while sometimes I still suffer from guilt for prioritizing my feelings, I know it’s for the better.
Hope you learned something today.
Don’t forget about the giveaway on May 1st.
Talk soon,
Tim <3
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