This might not put me in a good light but…

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Yesterday I canceled 2 client calls to watch a boxing match.

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(Obviously, I still had them, just the day before).

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It wasn't just any boxing match tho…

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It was 2 of my buddies beating the living SHIT out of each other (it was epic)

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That might sound a little weird… But it was a friendly (and once again: epic) fight. (Shout out to these guys haha. One of them is probably reading - the other one died in the fight. Nah jk.)

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It was fun to say the least.

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But I almost showed up late because I had one more client call in the morning.

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With one of my earliest and most talented clients.

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He's an incredible writer (he's actually released a guide on this recently).

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Despite this…

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He came to me with a problem…

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He didn't know what the fuck to write about?

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More specifically: something that would help him build his brand AND make money…

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Something other than flexing with your income and follower count 24/7 (like 99% of desperate creators are).

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I gave him a bunch of actionable protocols.

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But today I want to talk about one specifically.

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I call it the “least boring thing” framework.

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It works a little something like this:

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Whenever you're staring at that empty white page, getting more and more frustrated with that tiny blinking cursor taunting you...

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You ask yourself this EXACT question:

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“What's the least boring thing that happened yesterday?”

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Answer that question right now.

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What's the least boring thing that happened yesterday?

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For me, it was that boxing match.

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And as you might have noticed… I wrote about it!

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BANG, that's an idea right there.

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But a story without a lesson is pointless.

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So the next question to ask yourself is:

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“What lesson can I extract that will benefit my ICP?”

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THIS is where the value is created.

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Extract ONE (only one) lesson that benefits your ICP in one way or another.

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And trust me…

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There is a lesson in EVERYTHING you experience.

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Yes, everything!

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Now, I’m a little sloppy today. It's Sunday. I’m sitting in a crowded cafe and I just interrupted my writing for a 40-minute conversation with a cyclist who has this cool-ass bike.

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So I couldn't be bothered to extract a lesson from the boxing story.

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Instead, I told you about another story (my client asking for advice).

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And now I'm giving YOU some actionable advice.

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You see how this works?

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The truth is…

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You can never run out of ideas with this framework.

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Even the most BORING of stories can become a value bomb, because:

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It's not about the story itself… 

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It’s how you tell it.

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No matter how boring your life is…

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You can tell stories from your personal life if you learn the art of storytelling.

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Why should you tell personal stories?

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Well, firstly, it's fun as f*ck!

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Secondly, you build trust & authority at the same time.

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“Value posts” are overrated.

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They’re not memorable.

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You need to spice them up with your personal story.

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People don't care about frameworks, they care about experiences.

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Our brain wasn't wired to comprehend facts and numbers. Frameworks and systems.

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Our brain thinks in stories, emotions, and experiences.

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That's not to say that frameworks and systems aren't useful.

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Far from it.

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I love them. But you need to package them nicely (with a story) to make them truly memorable.

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That's how our brains work.

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Alrighty, I’ll continue sipping my 3rd coffee of the day now.

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Maybe another cyclist will spin around? Who knows?

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Talk soon,

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Tim <3

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