So I’ve just finished writing an offer document for my client.

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Despite having a fucking blast…

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I had the ingenious idea of breaking down some of my copywriting SAUCE for you!

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These are the copy tips I used to sign $1000+ clients through a Google doc.

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(Yes a fucking Google doc)

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So you better listen up because this could make you TONS of money.

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And prevent you from ruining your brand image with a bunch of shitty copy.

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Let me give you the most potent copy tip first…

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Offer first, copy second.

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Now what the fuck does this mean?

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I used to think writing copy was just using sleazy, slimy, and outright ridiculous phrases to convince someone to buy something.

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“TakE Up oN tHis eXclUsivE oFfeR nOw!”

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This is absolute bollocks!

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Couldn’t be further from the truth.

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Writing good copy is NOT primarily about placing the right words in the right order and using fantastical language to describe your product.

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Writing good copy is all about laying out a logical argument for why someone WILL benefit from your offer.

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You don’t need many persuasion tactics…

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You need a rock-solid offer that will actually help people.

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If you have that, writing copy is a walk in the park.

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Why?

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Because you just need to explain WHY your offer will work for your target customer!

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Just use logic and common sense.

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It’s that simple. (Cut the Crap!)

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Another big mistake I see often is that “copywriters” go on HUGE tangents.

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They just blabber on about what they’ve achieved.

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Sure, a little social proof is powerful…

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But only if you…

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Tie everything back to the reader!

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Everything you write about has to be relevant to your reader’s life.

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You should NEVER go for longer than 4 lines talking about yourself or some other thing without addressing the reader in your copy.

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Okay…

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Those were probably the 2 most important tips I’ve got in store for you today.

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But let me hit you with one more…

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Writing good copy is like talking to a girl.

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If you’re a woman, you might not get this.

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But if you’re one of my guy homies who’s talked to girls in the past (I know you have because all my newsletter subs are Chads)...

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You’ll know that girls like mystery.

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You don’t always tell them where you’ll go for dinner tonight…

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You take them there and surprise them.

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“I’m so excited, where are you taking meeee??” 

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That’s the same feeling you want to give your target customer when they read your copy.

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(Fuck me I can’t believe I’m giving out dating advice haha)

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You don’t reveal the solution in your copy…

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You tease at it.

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You summon a burning desire to find out more.

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All they can do to satisfy that desire is work with you.

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There you go, ladies and gentlemen.

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Some quick and dirty copy tips for you.

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Talk soon,

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Tim <3

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