So you’ve read Alex Hormozi’s classic $100M Offers book?

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And you still don’t know how to craft an irresistible offer?

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I’ve been there and it sucked.

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For some reason, you can’t find a way to apply this all this shit to your brand!

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Where the f*ck do you even start?

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Here’s what you need to do:

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Firstly, take a deep breath…

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Inhale… Exhale…

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Secondly, start with defining who you’re selling to.

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This sounds obvious, but have you actually done this?

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No, like really?

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Have you:

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• Talked to your ICP?
• Pictured a day in their lives?
• Made a HUGE list of problems?
• Spent time on Reddit forums where they hang out?
• Visualized BEING your ICP? (sounds weird but it’s brutally effective)

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No, you haven’t done this?

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Well, then you know what to do next.

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Understanding everything about their lives is the key to crafting a grand-slam offer.

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But let’s move on…

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Pick 1 specific problem and solve it.

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I mean ONE specific problem.

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Not two, not three.

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Then, come up with a tangible dream outcome.

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Don’t say:

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“I’ll skyrocket your sales”

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Shit sounds slimy and vague.

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Instead, say:

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“I’ll increase your MRR by 30% in the next 30 days.”

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You see how much clearer this gets?

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ALWAYS use a timeframe for this big promise. The faster you can get results, the more money you’re gonna make.

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Okay, we’re cruising!

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Once you’ve figured out your bigggg promise…

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Oh btw, I forgot to mention: Go 101% sure that this is something your ICP actually wants!

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Too many people get this wrong.

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Anyways, next up:

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Add a bullet-proof risk reversal.

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Humans hate risk.

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Especially when it comes to their hard-earned Pesos.

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So make your offer a NO BRAINER.

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This will feel uncomfortable as shit, but if you don’t have good social proof, you can’t overlook this.

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Then…

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Come up with an autistically detailed mechanism to achieve your big promise.

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This will not only help you sell your offer…

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This will help you gain confidence.

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Make a step-by-step action plan on what you will do for your clients to achieve their dream outcome.

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This was the game-changer for me.

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I finally gained the confidence to put my offer out there.

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And trust me when I say…

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Confidence is EVERYTHING when it comes to offer.

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People will smell your insecurities from miles away.

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There are a couple more components to creating a rock-solid offer…

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But these were the most important ones.

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Implement these and then start to think about:

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• Pricing
• Writing copy
• Scarcity & urgency

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I’ve waffled on for pretty long now…

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And I still couldn’t teach you half of what I wanted to…

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So if you’re hungry for more…

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And if you want me to implement this FOR YOU…

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You can now reserve early bird spots for next month's mastermind program.

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One of my current mastermind students has already signed his first client.

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All we changed?

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Nailing down his offer.

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So reply to this email with “early” and I’ll send you the full details.

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Talk soon,

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Tim <3

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