So in university, we have this one professor.

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His nickname?

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The teddy bear.

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He looks like a chubby (and a little worn-out) teddy bear.

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But I don’t mean to body shame him.

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The reason I’m making fun of the guy is the following:

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He is the worst tutor in existence.

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Not because he doesn’t know what he’s talking about - he does - but because he doesn’t know HOW to talk.

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Every 2 milliseconds his speech is interrupted by the infamous “ummmm” or “ehhhh”.

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To the point where it’s not funny anymore.

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“This, ummm, week, ehh, we’ll, ummmmmm, discuss….” 

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He can’t string together a coherent sentence.

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To give credit to the guy, he’s doing this for the first time.

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He’s nervous.

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But why am I telling you about the teddy bear?

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Last week, as I was fighting my way through his lecture, I opened my X timeline.

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(Listen, I’m not perfect. I get distracted too.)

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As the teddy bear was “ummmm”-ing his way through the hour, I noticed a stark resemblance on my timeline.

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People were “umm”-ing in their tweets.

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Now, obviously nobody spells out the word “umm”...

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But they DO use an incredible amount of filler tweets.

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What do I mean by this?

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These are tweets that are posted merely for the sake of posting something.

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But their quality is… well, lackluster.

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I’ve definitely fallen victim to these “umm” tweets.

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Every Sunday when I sit down to write my tweets, I try to schedule at least 3 per day.

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And usually, that’s not a problem for me.

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Every once in a while, however, I lose my creativity.

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That’s when I used to fabricate random, useless, tweets that don’t serve any purpose (other than filling up my 3 spots/day).

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You might say:

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“It doesn’t matter. They’ll all be forgotten anyway.”

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That’s true.

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BUT… they add up.

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And they shape your reputation.

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Before you know it, you’ll be known as the Teddy Bear that nobody wants to listen to.

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What’s the moral of the story?

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I’ll make it simple for you:

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Focus on QUALITY.

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Every tweet you post has to be one that you proudly stand behind.

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No “ummms” or “ehhhs”.

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Posting 1 quality tweet per day is better than 5 mediocre ones.

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Trust me.

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Cut the crap, remove the fluff, and build a brand that people want to listen to.

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Talk soon,

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Tim

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