Today is one of those days…
I’m sat here and I don’t know what the fuck to write about.
Guess I’ll just pull some inception-type stuff then.
I’ll write about the simple writing hacks I’m using on YOU right now.
(You just woke up from a dream)
What do I mean exactly?
I’m talking about the art of low-attention span writing.
See, my writing is super simple.
A fucking 3rd grader could understand it.
And if you’ve ever cared to take a closer look at it…
You’ll find all the simple hacks I’m using to make my writing more digestible.
Because if your writing isn’t…
You’ll barely stand a chance on social media.
(Although you might still make a great novelist)
See, we live in an attention economy.
Everybody is vying for YOUR attention.
And guess what?
Everybody’s vying for your audience’s attention.
Your audience is drowning in flashy TikToks about Messi vs. Ronaldo compilations.
(Messi is the only GOAT btw - can’t argue with the fax)
So why on earth would they pay attention to you?
If you can’t keep them hooked…
You’ll stay a broke loser forever.
Sorry, that’s the cold-harsh truth.
Anyways… let’s get to my low-attention span writing hacks:
1. Nobody reads long sentences
Too long, didn’t read.
Break apart long sentences with the infamous “...”.
Example:
Yesterday as I was taking a walk in the park…
I was whistling my favorite tunes.
(That’s true btw)
See how much easier it reads?
Uhh, this is the perfect segway into our next point:
2. Use rhetorical questions
Did you know our brains are PROGRAMMED to answer questions?
See?
Haha, you see how I got you again?
Woahhh now this is some real inception type shit.
Can you see the use of this?
Okay, I’ll stop.
Moving on…
3. Connector words
Look, making your writing flow is easy as f*ck.
Simply use “connector words.”
(Like I just demonstrated with “look”)
…Are very fast fixes to boost your readability.
Sidenote:
Man I’ve missed talking about writing…
All this money/monetization stuff is cool - don’t get me wrong…
But writing might be even cooler.
Anyways, excuse me for nerding out.
4. NUMBERS, NUMBERS, NUMBERS
Numbers HOOK attention more than cocaine hooks 1970s rockstars with mullets and hairy chests.
Oh fuck…
This is another lesson:
Make your writing as SPECIFIC as possible.
See, there was no need for me to talk about these rockstars' funky mullets and ultra-manly (and sexy) chest hair.
But adding detail not only grabs attention…
It adds credibility.
Back to numbers:
Use them!
They’ll make your writing 73,4% snappier.
(I’m just pulling this number out of my ass, but you get the point:
The more specific the number, the more attention-grabbing it is.)
5. Add some commentary
I do this all the time…
And you might not have even noticed.
But I add some subtle (or not so subtle) commentary to all my writing.
That line right there was an example.
This is my favorite way to infuse personality into my writing.
Don’t just give value.
Make it personal by letting your personality shine through.
Ba-da-b-b-b-baaaam!
There you have it!
Some good ‘ol low-attention span writing tips.
If you enjoyed this issue, please lmk by replying to this email.
I do read every single response (and I try to give you personalized advice if you ask for it).
Talk soon,
Tim <3
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